Problem: Falling asleep at the wheel
Fact: 1 in 25 people have reported falling asleep at the wheel in the last 30 days. This results in over 72,000 accidents and over 800 deaths per year
Insight: People are conditioned to wake up to the sound of their morning alarm, hearing the sound triggers a wake up
Solution: An adhesive steering wheel strip that can goes in just about any car
Brand: Toyota
Art Director: Yuxin Xiong    3D Builder: Xingyu Chen   Copywirter: William Milowsky
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